Because not every user clicks an ad each time they search, Ecosia earns an average of 0.5 cents (Euro) per search, so it takes approximately 45 searches to finance the planting of one tree. Some, more lucrative keyword advertisements are more valuable to Ecosia than others.

The ads on Ecosia are delivered by Bing, and Ecosia earns revenue when a user clicks on an ad.

“It should be noted that Ecosia was created with this purpose,” Van Midwood said, “to mobilize finance for restoration - and every initiative we discuss in our company is led by the question of how it will help us to plant even more trees.” More than 40% of the money went directly to planting trees in 14 countries, including Burkina Faso, Brazil, and Indonesia.

In March 2021 alone, Ecosia brought in nearly 2 million euros ($2.4 million), according to its monthly financial report. It has since financed the planting of more than 125 million trees. The Berlin-based company Ecosia launched in 2009. Mongabay spoke with Ecosia’s chief tree-planting officer, Pieter van Midwood, to learn more about Ecosia’s business model, its approach to tree planting, and the reforestation sector. But what about Ecosia, the search engine that uses its advertising revenue to plants trees? Can a click make a difference? Mongabay spoke with Ecosia’s chief tree-planting officer, Pieter van Midwood, to learn more about Ecosia’s business model, its approach to tree planting, and the reforestation sector.Īlmost everyone has heard of a Google search.In March 2021 alone, the Berlin-based company made nearly 2 million euros ($2.4 million), more than 40% of which went directly to tree planting in 14 countries across five continents, according to their financial reports,.Ecosia is a search engine that uses its advertising revenue to fund tree-planting projects since its launch in 2009, the company has financed the planting of more than 124 million trees.With a growing environmental impact, Christian Kroll’s leadership is changing the landscape of technological sustainability for the better. Every tree-planting project also benefits local communities on an economic and social level. Being the first ever certified German B-Corp, Ecosia has led the way for German businesses playing a key role in the climate crisis. In 2018, Kroll made the choice to never sell Ecosia or take profits out of the company, prioritizing impact over profit. With a privacy friendly website, and a completely transparent financial report, Kroll is a proponent of safe, secure and sustainable searching. Ecosia’s ethical practices also reach far beyond the environment. Now the number has more than doubled, reaching close to 130 million trees and rising by the hour. In June 2019, Ecosia achieved the milestone of planting 60 million trees. With servers that run on 200% renewable energy, the search engine is carbon-negative through the use of solar panels and tree-planting. In partnership with local rural groups in Ethiopia, Ecosia combats deforestation through planting trees which helps rivers, soil and watersheds. Ecosia helps combat the rapid desertification of Spain, one of Europe’s largest food providers, through regenerative agriculture. Each location poses a specific set of challenges to face, some of which include drought, desertification, deforestation, endangered species and erosion. Ecosia plants trees in places such as Cameroon, Nigeria, Peru, Indonesia and many more. Every search removes 1 kg of CO 2, and every 45 searches on average plants one tree in different locations across the world in need of re-greening and reforestation. Ecosia offers a way for users to help in big ways, with only a small search. Kroll is a proponent of the idea that every search counts. Widely acclaimed and awarded for its innovative and sustainable initiatives, Ecosia is a sustainable search engine created by Christian Kroll, with the intention of tackling issues of climate change. He returned back to Germany with a new perspective. It wasn’t until he took a trip to Nepal, however, that his outlook on deforestation, destructive businesses and inequality was transformed. After growing up in Wittenberg, Germany, Christian Kroll attended Nuremberg University where he studied business administration.

Does ecosia work